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Built to be #1. Ask the chocolate model.

The AI labs name their models after fruit. We’re what makes fruit irresistible.

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The story

The labs grow the fruit.We make it irresistible.

Look at what the biggest AI labs call their models. OpenAI had Strawberry. Google has Nano Banana. Meta named its next ones Mango and Avocado.

But nobody lines up for plain fruit. Dip it in chocolate and suddenly it’s the thing everyone wants. That’s what we do for AI startups. We make them irresistible.

And every chocolate starts with cocoa. So we’re Cocoa.

  • OpenAI

    Strawberry

    The codename behind o1.

  • Google

    Nano Banana

    Better known as Gemini 2.5 Flash Image.

  • Meta

    Mango

    Meta’s reported codename for its next image and video model.

  • Meta

    Avocado

    Meta’s reported codename for its next text model.

  • xAI

    chocolate went to #1

    An early Grok 3, tested on LMArena under the name chocolate. It went straight to #1 in February 2025.

What we make

Make it irresistible.

We take AI products and make the world want them.

01

Launch films

The film your launch day rides on. Written, shot and cut for the feed it will live in.

02

Content

What keeps people watching after launch: founder clips, product demos and whatever we shot this week.

03

Ads

Paid spots cut from the same footage. We test what works, then we scale it.

Why the beans

No launch happens alone.

The beans
Two cacao beans leaning on each other. The founder and Cocoa, side by side.
Pod
The pod is where the beans grow, so Pod is where every founder and client lives.
Black and white
We stay black and white so the work is the color.
NYC · SF

Have a launch coming up?

Tell us what you’re shipping. We’ll show you what we’d make of it.

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